We exist so that every patient’s wishes are known and honored.

Rosemary is an AI-powered advance care planning service built for the healthcare organizations that carry the hardest conversations in medicine.

WHY WE EXIST

Advance care planning saves families from impossible decisions at the worst possible moment. It reduces suffering. It aligns the care patients receive with the life they actually want to live.

Not because patients don't want it. Not because clinicians don't care. But because the system doesn't make it easy — and physicians don't have the time.

We started Rosemary to fix that. Not with another tool that asks busy providers to do more, but with a service that does the work for them. Nine years of advance care planning expertise, now available to every patient on your panel.

And yet, fewer than 1 in 3 Medicare patients ever has the conversation.

WHAT WE DO

Rosemary identifies your highest-need Medicare patients, reaches them before their next visit, and conducts a full advance care planning conversation — from start to signed documentation.
We're not software your team has to adopt. We're not a workflow tool that still requires a physician in the room. We're an end-to-end service: we make the calls, we have the conversations, we prepare the paperwork, and we make sure the right orders are in place before a crisis hits.
Zero provider time required. Live in four weeks from contract signing.